DOOH media aims to maximize the revenuepotential and its extraction of the media’s locations and traffic. Digitization, audience awareness and profiles, and programmatic-buys each represent a tier of value increment, and proof-of-play, proof-of-engagement, audience targeting, digital re-targeting, and performance attributions are also becoming requirements for modern DOOH media buys. Many DOOH publishers are not realizing their inventories’ full potential, resulting in underutilization (excess inventories) and underperformance (lower CPM), that can be alleviated by properly planned digital transformation.
Kanban Programmatic Enablement consultancyaims to provide a path to transformation, factor into transition costs, realizable benefits, media’s idiosyncrasies, and market conditions and trends, that is both least disruptive to media’s current mode of operations, yet compliant to programmatic-buying conditions. Kanban’s comprehensive consultancy includesproject planning, RFP, system architecting, sourcing, construction supervision, media wellness monitoring, and programmatic inventory onboarding. We aim to deliver turnkey programmatic value with minimal cost and intrusion to media owners.